The Case of Who Finished First
-
Client: A Grain of Rice Production
Creative Director: Michelle Ang
Producer: Deane O'Connor
Art Director: Robert Wallace
Director: Siew Wee H’ng
Animation: William Kusuma, Siew Wee H’ng
Paper Craft: Deanne Dychinco
Illustration & Compositing: Siew Wee H’ng
Sound Design:
-
Art direction
Styleframes design
Character design
Paper craft, Stop motion
2d animation
Compositing
Our team was challenged to create a 4-minute animation that would appeal to a wide audience, using an artistic visual style not commonly seen in kid-oriented animation. The animation needed to bring to life a conversation between multiple enthusiastic 7-9 year-olds trying to solve a riddle.
We responded by developing a distinctive mixed-media aesthetic using a combination of graphical block shapes and pencil line work which aimed to transport the viewers into a world of a fun Arts & Crafts session. This concept gave us the flexibility to play with elements and assemble them to form distinguishable characters and environments, reveal visual clues, build suspense and create tension to complement (or even mislead) the story as it unfolds.
Watch the rest of the episodes on TVNZ
