Roll
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Client: ROLL ( Tristan Marris, Mark Osborne, Candice Rae Hindriksen )
Script: Han Law
Design + Animation Director: Siew Wee H'ng
Production : Han Law, Siew Wee H'ng, Josh Ruha, Amane Cardenas, Gil Gonzalez
Post Production: Josh Ruha, Siew Wee H’ng
Behind-the-scenes edit: Tammie Leong
Voice Talent: Gilaad Amir
Audio Recording: Nigel Foster ( Sale St Studio )
Sound Design: Jhen Ken Thoo, Ke Xin Law
Laser Cut: Helen Jarvis ( Work-I-Shop )
Camera & Gear support: Joseph Michael, Jason Nicholls ( Fluke Creative )
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Description text goes here
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Tammie Leong, Amane Cardenas, Dylan du Plessis, Sophie Margaret Gerta, Luke Phillips, Rob Silverton, Pippa Silverton, Jia Ming, Ling Khor & the Auckland BizDojo family
Roll came to us looking to make a video for their product, an end-to-end one stop business solution.
Their product was about making their customer’s lives easier, so that they can get back to doing what they loved doing. The idea of empowering one to get back to doing what they love, sang out to us, and we knew that giving it a special aesthetic treatment using real-world materials would allow the message about a product crafted with passion to stand out loud and clear.
In order to convey the idea of a smooth workflow, We came up with a marble-run concept of using a rolling ball running through the entire length of the video, through scenarios and obstacles to guide the narration and take the viewer through a visual journey that would convey that sense of flow along with the messages about the product.
The end result echoes a complicated process made to look and feel simple.
Which is exactly what the product is made to do!