Endeavour Property Services

• Credits

  Client: Endeavour Property Service
  | Shane Mathison

  Creative Director: Mark Easterbrook

  Producer: Han Law

  Art & Animation Director: Siew Wee H’ng

  Design & Animation: Huey Min Pon, Siew Wee H’ng

  Sound Design: Jhen Ken Thoo

The Brief
Create an explainer video for a property maintenance company who is on a mission to simplify and make accessible the trade industry. Endeavour Property Services is a property and construction services company that takes pride in having their dedicated team of professionals help customers get the job done right.

Response
Animated video is an effective and accessible way to communicate with viewers, it’s especially appealing to a wider, non-demographic-specific audience. However, care must be taken in the design
and animation process to ensure that the end result fits the brand and that it doesn’t appear to be overly cartoony, wacky or kid-like.
Working with the script and creative direction crafted by the wonderful Mark Easterbrook , our objective was to create engaging visuals and animation to complement what the short and snappy
script was saying.