Allpress Barista Training

brands

21 Feb

The year 2024 became all about coffee for us at Pixelpush, as we had the opportunity to work with Allpress Espresso — easily one of the best in the coffee business.

Allpress has always offered barista training to help partners brew exceptional coffee. To adapt to an ever-changing, fast-paced world, they wanted to bring their training online, making it more accessible for busy café customers. We were excited to join the journey, helping bring their vision to life with our distinctive art direction and storytelling approach.

Our approach for the project was straightforward: create an experience that’s fun and engaging for aspiring baristas, while ensuring it’s both informative and educational.

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Collaborating closely with Allpress, we crafted a barista training course that was a true reflection of their brand spirit. From handpicking the perfect tiles and props to building the film set and custom powder-coating the iconic La Marzocco machine, every detail was designed with purpose to echo Allpress’s style. It was all about creating a seamless experience where even the smallest touches felt connected to their identity, bringing the whole vision to life in a way that truly captured their essence.

We also dedicated time to storyboarding the whole course, which proved invaluable throughout the entire process. By carefully mapping out each scene, we were able to plan camera movements and shot compositions in advance, providing a clear roadmap for production. During filming, the storyboards helped us stay on track and ensured we captured the necessary elements for post-production. This careful pre-visualization allowed us to maintain consistency in the final edit, ensuring that the entire project stayed true to our artistic direction.

We’ve always believed that collaboration is key, especially for a project of this scale. The Allpress team, our film crew, set builders, and post-production team each contributed their expertise. It was a true team effort, and the results speak for themselves.

Through this project, we’ve transformed from casual coffee drinkers to passionate coffee enthusiasts, armed with invaluable knowledge gained throughout the journey. Cheers! ☕️

Checkout the training module HERE!